What is a cro?

A CRO, or Conversion Rate Optimizer, is a specialist focused on improving the percentage of website visitors who complete a desired action. This action can be anything from making a purchase to filling out a form or subscribing to a newsletter. The core skill of a CRO is analyzing data, understanding user behavior, and implementing changes to a website or marketing campaign to boost the conversion rate.

CROs utilize various techniques, including A/B testing, user research, and data analysis to identify areas for improvement. They often work closely with marketing, design, and development teams to implement changes and track their impact.

Key responsibilities often include:

• Analyzing website data using tools like Google Analytics to identify areas of friction and opportunities for improvement. See: https://www.wikiwhat.page/kavramlar/Website%20Analytics

• Conducting user research through surveys, interviews, and usability testing to understand user needs and pain points. See: https://www.wikiwhat.page/kavramlar/User%20Research

• Developing and implementing A/B tests to compare different versions of website elements and identify the most effective design. See: https://www.wikiwhat.page/kavramlar/A/B%20Testing

• Optimizing landing pages to improve conversion rates for specific marketing campaigns. See: https://www.wikiwhat.page/kavramlar/Landing%20Page%20Optimization

• Improving the user experience (UX) of a website to make it easier for visitors to find what they're looking for and complete desired actions. See: https://www.wikiwhat.page/kavramlar/User%20Experience

• Reporting on conversion rate performance and making recommendations for further improvement.